Health Score
Business Health Score
Know exactly how your business appears online. Website SEO, Google Business completeness, social consistency, and AI visibility: scored, prioritized, and explained.
The all-in-one marketing dashboard for owners.
Adelante scores your website, Google Business, social, and AI visibility, then ranks the gaps in plain language. Built for owner-run businesses, not for agencies to resell.
- No credit card required
- No sales demo required
Everything a small business needs to run its online presence:
- Website SEO audit
- Google Business profile
- Social scheduling
- Customer messaging
- Native CRM
- SERP rank tracking
- AI website builder
Your business is scattered across a dozen logins.
Website here. Google Business there. Instagram, Facebook, reviews, your customer list, the email tool - each one its own tab behind its own password. No single place shows how you're actually doing online, and none of them tells you what to fix first.
No single view
You check five tools to answer one question: how is my business doing online right now?
Data without direction
Other tools bury you in charts. None of them rank what to fix first, in plain language, for a non-technical owner.
Priced for agencies
The all-in-one platforms cost $300 or more a month and are built for agencies to resell, not for you to actually use.
One platform, every app
All the apps your business needs, working as one.
Adelante replaces the stack of single-purpose tools most owners juggle. Everything below works together in one place, so you spend less time switching apps and more time running your business.
Local SEO
Google Business & Local SEO
Fix your Google Business profile and track where you rank for the searches that bring in customers. Reviews, Q&A, listing completeness, keyword rankings, and a full on-page SEO audit, all in one place.
Social
Social Media Hub
Connect Facebook, Instagram, and Google Business Profile directly, with no third-party middleman, and schedule posts from one composer. TikTok connect and AI post drafting are coming soon.
Messaging
Customer Messaging
Stay connected with the customers you already have. Import your contact list, send templated email from your connected mailbox, and track every open, click, and reply. Multi-touch sequences on paid plans, plus outbound calling through Retell.
CRM
Native CRM
A real CRM built in, not a bolt-on contact list. Track companies, deals, and tickets, segment customers into audiences, and sync two ways with ServiceTitan.
Field Service
Field Service & Scheduling
Run the whole job or appointment, not just the contact. Online booking, a scheduling and dispatch board, staff, service catalogs, and recurring memberships, plus booking confirmation and reminder emails.
Coming soon
Lead Finder
Coming soon. Lead Finder is being rebuilt and is not available in the dashboard. When it returns, it will be a paid add-on for finding new prospects beyond your existing customer list.
Knowledge Base
Knowledge Base & AI Assistant
Teach the AI about your business once, then let it answer accurately everywhere. Store your services, policies, hours, and FAQs so every AI draft and reply is grounded in real facts, not guesses.
Website Builder
AI Website Builder
Describe changes in plain language and an AI agent edits your real website for you, from copy and design to whole new pages. You own the site outright, unlike Wix or Squarespace.
One view for your entire online presence.
Know your business health at a glance.
Adelante aggregates your website audit, SERP rankings, social metrics, AI visibility, and customer engagement into a single health score, so you always know what to fix next.
- Business health score across all channels
- Website SEO audit and keyword rank tracking
- New: AI visibility, see if ChatGPT and Perplexity recommend you
- Social media scheduling across every connected platform
- Customer messaging, campaigns, and a native CRM
From scattered to scored in under five minutes.
Most tools just show you data. Adelante tells you what to do with it, in order of what matters most.
1
Connect your accounts
Link your website, Google Business Profile, and social accounts. Google Business and social connections are first-party OAuth, not a third-party middleman holding your data.
2
Get your Business Health Score
Adelante scores your website, Google Business profile, social consistency, and AI visibility, then shows exactly which gaps are costing you customers.
3
Fix the gaps that cost you customers
Each channel score points at the tool that owns the work, such as website, listings, or social, instead of dumping raw data and leaving you to figure it out.
4
Message customers and grow
Send campaigns to your existing customers, manage the relationship in the built-in CRM, and post to social, all from the same dashboard.
The all-in-one that is actually built for you.
The big platforms are either priced for enterprise, built for agencies to resell, or locked behind a sales call. Adelante is the opposite on every count.
01
Built for the owner, not agencies
The dominant all-in-one platforms are reseller and white-label products. Adelante is designed for the owner to open and use directly. The Agency plan is a higher-limit tier for multi-location owner-run businesses, not a white-label or resale product.
02
A real, permanent free tier
Not a 14-day trial that expires the moment you rely on it. Adelante's free plan is forever, with a genuine health score and real messaging limits.
03
Transparent, self-serve pricing
No demo wall, no talk to sales to find out what it costs. See every price, start free in five minutes, and upgrade when you are ready.
04
Every channel, one SMB price
Website SEO, Google Business, social, CRM, messaging, and a website builder in one dashboard, for the price other tools charge for a single slice.
05
Tells you what to fix first
The Business Health Score ranks your channels so you can see what to fix first. Competitors show you data and leave the interpretation to you.
06
You actually own your website
The AI Website Builder produces a real website you can export or hand to a developer. No proprietary lock-in.
Where we fit
Simple and affordable, without giving up breadth.
Reputation and listings platforms are expensive and narrow. Agency suites are broad but complex and built to be resold. Adelante is the corner nobody else owns: broad coverage, simple enough for an owner, at a price a small business can afford.
Adelante
Reputation platforms
Listings tools
SEO suites
Agency platforms
Built for local, owner-run businesses.
If customers find you through Google, social, and word of mouth, Adelante is for you. Explore how it fits your kind of business.
Home services
Plumbers, HVAC techs, electricians, landscapers, and cleaners: get found in local search, keep your Google profile sharp, and follow up with customers, all from one place.
Salons & spas
Salons, spas, barbershops, and studios live and die by their reputation and their calendar. Adelante keeps both full: Google reviews, social, and client follow-up in one owner-direct dashboard.
Restaurants & cafes
When a hungry customer searches, your hours, photos, reviews, and menu need to be right everywhere. Adelante keeps your presence sharp and your regulars coming back.
Local retail
Local shops compete with the whole internet. Adelante helps a single storefront show up, build trust, and bring customers back, without an agency.
Connects directly to the accounts you already use.
Google Business Profile
Listings, reviews, Q&A, local posts
Google Search
Keyword rank tracking
Direct Meta OAuth, posting
Direct Meta OAuth, posting
TikTok
Coming soon
Gmail
Send and tracking
Microsoft 365 / Outlook
Send, tracking, reply detection
Retell
Outbound calling
ServiceTitan
Two-way CRM & field-service sync
How Adelante compares
Most tools cover one slice. Adelante covers the whole picture.
Reputation platforms, listings syncers, and all-in-one agency suites each solve part of the problem, usually at agency prices. Adelante was built for a small business owner to run directly.
| Capability | Adelante | Listings-only tools | Reputation & messaging tools | All-in-one agency platforms |
|---|---|---|---|---|
| Website SEO audit & rank tracking | Yes | No | No | Limited |
| Google Business & social scheduling | Yes | Limited | Limited | Yes |
| Customer messaging (email) and outbound calling | Yes | No | Yes | Yes |
| Native CRM (deals, tickets, pipelines) | Yes | No | No | Limited |
| AI website builder you actually own | Yes | No | No | No |
| Real, permanent free tier | Yes | No | No | No |
| Transparent pricing, no demo required | Yes | Limited | No | Limited |
| Built for owners, not agencies to resell | Yes | Limited | Limited | No |