For salons & spas

Salon software for reviews and bookings.

Salons, spas, barbershops, and studios live and die by their reputation and their calendar. Adelante keeps both full: Google reviews, social, and client follow-up in one owner-direct dashboard.

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Sound familiar?

  • Your Instagram is active but your Google profile is half empty, so new clients cannot find you.
  • New clients judge you by your Google reviews, but they are scattered and you have no single place to keep track of them.
  • Slow weeks happen and you have no easy way to reach past clients.

How Adelante helps

Everything you need to get found and grow.

01

Consistent, on-brand social

Schedule Instagram, Facebook, and Google Local Posts from one composer, and get alerts when you have gone quiet. TikTok connect and AI post drafting are coming soon.

02

A reputation that books itself

Keep your Google Business profile complete, monitor reviews and Q&A, and see the local searches where you rank.

03

Fill slow days with a message

Send a promotion or a we-miss-you note to your client list by email in minutes, and track who opened and booked.

One platform, every app

All the apps your business needs, working as one.

Adelante replaces the stack of single-purpose tools most owners juggle. Everything below works together in one place, so you spend less time switching apps and more time running your business.

Local SEO

Google Business & Local SEO

Fix your Google Business profile and track where you rank for the searches that bring in customers. Reviews, Q&A, listing completeness, keyword rankings, and a full on-page SEO audit, all in one place.

  • Google Business reviews, Q&A, and performance insights
  • Keyword rank tracking by location
  • Full on-page SEO audit with actionable fixes
  • Website uptime monitoring
Social

Social Media Hub

Connect Facebook, Instagram, and Google Business Profile directly, with no third-party middleman, and schedule posts from one composer. TikTok connect and AI post drafting are coming soon.

  • Direct OAuth to Facebook, Instagram, and Google Business Profile
  • One composer schedules posts across connected platforms
  • AI post drafting is coming soon
  • Posting-consistency alerts
Messaging

Customer Messaging

Stay connected with the customers you already have. Import your contact list, send templated email from your connected mailbox, and track every open, click, and reply. Multi-touch sequences on paid plans, plus outbound calling through Retell.

  • CSV import and contact management
  • Email from your connected Gmail or Microsoft 365 mailbox
  • AI-assisted drafting and a shared template library
  • Campaign sequences with reply and stop rules (Pro+)
  • Outbound calling via Retell for call campaigns
Field Service

Field Service & Scheduling

Run the whole job or appointment, not just the contact. Online booking, a scheduling and dispatch board, staff, service catalogs, and recurring memberships, plus booking confirmation and reminder emails.

  • Online booking with a drag-and-drop scheduling and dispatch board
  • Staff, business units, and service catalogs
  • Recurring memberships and appointment scheduling
  • Booking confirmation and appointment reminder emails
CRM

Native CRM

A real CRM built in, not a bolt-on contact list. Track companies, deals, and tickets, segment customers into audiences, and sync two ways with ServiceTitan.

  • Companies, deals, pipelines, and support tickets
  • Notes, tasks, and activity timelines
  • Two-way ServiceTitan sync
  • Dynamic audiences (add-on): filter-tree segments for targeted campaigns
Health Score

Business Health Score

Know exactly how your business appears online. Website SEO, Google Business completeness, social consistency, and AI visibility: scored, prioritized, and explained.

  • Per-channel score and overall health grade
  • New: AI visibility checks whether ChatGPT, Perplexity, and Google AI Overview recommend you
  • Channel scores that point you at the tool that owns each gap

Other industries

Home servicesRestaurants & cafesLocal retailHVAC

Everything you might be wondering.

Straight answers, no sales call required. See the full list in the Help Center.

Visit the Help Center
Salon software for reviews and bookings?

Yes. Adelante is salon software for reviews and bookings in one owner-direct dashboard: Google Business and reviews, social scheduling, and client messaging to fill slow days. Built for the shop owner, not an agency stack, with a real free tier.

How do I look as good online as in the chair?

Keep your Google Business profile complete, stay consistent on Instagram and Facebook, and ask for reviews after appointments. Adelante scores that presence and ranks what to fix first.

Can I fill slow weeks without another tool?

Yes. Message past clients by email from the same dashboard that holds reviews and social, so a we-miss-you note does not require a separate marketing stack.

Early access

Honest about where we are.

  • Built with owner-run businesses

    Adelante is in early access with local, owner-run businesses. We built it for HVAC, salons, restaurants, shops, and similar operators, not for agencies to resell.

  • What the score actually measures

    Your Business Health Score covers website SEO, Google Business Profile completeness, social posting consistency, and whether AI tools like ChatGPT recommend you.

  • Try it, then decide

    The free forever plan includes a real health score. No credit card, no sales demo. Connect accounts and see ranked gaps in about five minutes.

Start for free. See your health score in five minutes.

No credit card, no sales demo, no risk. Connect your accounts and Adelante will show you exactly what is keeping you off the first page.

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