For salons & spas

Look as good online as you do in the chair.

Salons, spas, barbershops, and studios live and die by their reputation and their calendar. Adelante keeps both full.

Sound familiar?

Your Instagram is active but your Google profile is half empty, so new clients cannot find you.
New clients judge you by your Google reviews, but they are scattered and you have no single place to keep track of them.
Slow weeks happen and you have no easy way to reach past clients.

How Adelante helps

Everything you need to get found and grow.

Consistent, on-brand social

Schedule Instagram, Facebook, and TikTok posts from one composer with AI-assisted drafting, and get alerts when you have gone quiet.

A reputation that books itself

Keep your Google Business profile complete, monitor reviews and Q&A, and see the local searches where you rank.

Fill slow days with a message

Send a promotion or a we-miss-you note to your client list by email or SMS in minutes, and track who opened and booked.

One platform, every app

All the apps your business needs, working as one.

Adelante replaces the stack of single-purpose tools most owners juggle. Every app below lives in one login, shares one customer record, and feeds one Business Health Score, without the $300 a month agency price tag.

Local SEO

Google Business & Local SEO

Fix your Google Business profile and track where you rank for the searches that bring in customers. Reviews, Q&A, listing completeness, keyword rankings, and a full on-page SEO audit, all in one place.

Google Business reviews, Q&A, and performance insights
Keyword rank tracking by location
Full on-page SEO audit with actionable fixes
Domain, SSL expiry, and uptime monitoring

Social

Social Media Hub

Connect Facebook, Instagram, Google Business, and TikTok directly, with no third-party middleman, and schedule posts to every platform from one composer with AI-assisted drafting.

Direct OAuth to Facebook, Instagram, TikTok, and Google Business
One composer schedules posts across every connected platform
AI-assisted post drafting
Posting-consistency alerts

Messaging

Customer Messaging

Stay connected with the customers you already have. Import your contact list, send templated email and SMS, and track every open, click, and reply. Multi-touch sequences on paid plans.

CSV import and contact management
Email and SMS from your connected accounts
AI-assisted drafting and a shared template library
Campaign sequences with reply and stop rules (Pro+)

Field Service

Field Service & Scheduling

Run the whole job or appointment, not just the contact. Online booking, a scheduling and dispatch board, staff, service catalogs, and recurring memberships, plus automatic customer notifications at every step.

Online booking with a drag-and-drop scheduling and dispatch board
Staff, business units, and service catalogs
Recurring memberships and appointment scheduling
Automatic booking, reminder, and confirmation messages

CRM

Native CRM

A real CRM built in, not a bolt-on contact list. Track companies, deals, and tickets, segment customers into audiences, and sync two ways with the CRM you already use.

Companies, deals, pipelines, and support tickets
Notes, tasks, and activity timelines
Two-way HubSpot and ServiceTitan sync
Dynamic audiences (add-on): filter-tree segments for targeted campaigns

Health Score

Business Health Score

Know exactly how your business appears online. Website SEO, Google Business completeness, social consistency, citation accuracy, and AI visibility: scored, prioritized, and explained.

Per-channel score and overall health grade
New: AI visibility checks whether ChatGPT, Perplexity, and Google AI Overview recommend you
Prioritized Setup Guide with plain-language action items
Weekly score-change notifications
Competitor benchmarking

Other industries

Home services Restaurants & cafes Local retail